I've always been of the opinion that entry prices for daily tickets should be ~$30, at every park across the chain. No discounts, definitely not buy one get one free anyway. And then have the season passes at $90+.

Reason being, if you go there and you see a daily pass for $50 and a season pass for $80 or $90.. a lot of people are just going to buy the season pass. And how much does that get the park in the long run? Back in 2005 I went to the park over 30 times and spent MAYBE $50 there the entire season. Maybe.

Whereas if someone is tight on money and goes to the park and sees daily passes for $30 and season passes for $90 (or more), they would go "a season pass is nice.. but I'm not sure if I can afford it... maybe next time" and buy the daily. And maybe buy it again when they come back.

I don't know, it makes sense in my head.

Uh, that WAS the Cedar Fair way...until they bought Paramount Parks.  Now, Kings Dominion is more than fifty bucks at the gate, but discounts abound...from local grocery stores to buying tickets on line to Coke cans...(Kings Dominion, like the rest of the former Paramount Parks, has Coke, not Pepsi...).

Meanwhile, in park pricing has gone through the roof.  People remember $4 Cokes, and the next time they bring a cooler...or they just leave the park to eat.