NEW YORK, April 11, 2006
Six Flags
announced today it has signed an agreement with skateboard legend Tony Hawk to bring his national "Boom Boom HuckJam" tour -- launched in 2002 and now the most successful action sports show incorporating skateboarding, BMX and freestyle motocross -- to Six Flags parks this summer. The tour kicks off a two-year collaboration between Tony Hawk's HuckJam tour and Six Flags.
Tony Hawk was a professional skater at 14 and the #1 ranked vert skater in the world for 12 straight years. According to Marketing Evaluations Inc., which produces the Q Scores survey, a measure of public figures' familiarity and appeal, Hawk is one of the top ten most recognizable athletes in the world among 12-to-24-year-olds. He has won 16 X Games medals, both for best tricks and best overall skating, and is a four-time Kid's Choice and three-time Fox Teen Choice award winner.
Hawk has also created one of the best-selling award-winning video game franchises of all time with over $1 billion in sales; has his own clothing line; and in 2006 will release an animated movie. He will star in two shows daily at selected Six Flags parks throughout the summer. In addition, Tony Hawk's popular HuckJam branded merchandise will be available for sale during his park visits.
"Tony Hawk is an internationally-recognized athlete and skateboard icon, and while our mission at Six Flags is to make our brand more attractive to families, our alliance with Tony Hawk's tour underscores our sustained commitment to our teen audience," said Mike Antinoro, Six Flags Executive Vice President of Entertainment and Marketing. "We've made a pledge to diversify our entertainment so the Six Flags experience is about more than just rides, and bringing Tony Hawk to Six Flags is a perfect illustration of that. He is unquestionably a major draw, and we believe that his appearance in our parks will serve to increase attendance as well as boost retail sales."
"Tony's Boom Boom HuckJam tour is a great fit for the Six Flags audience, and working together we'll bring an incredible new entertainment experience to Six Flags guests while raising awareness for the Boom Boom HuckJam brand, our successful tour and the best athletes in skate, BMX and moto-x," said Pat Hawk, COO of Tony Hawk, Inc.
Six Flags, Inc. is the world's largest regional theme park company. Founded in 1961, Six Flags is celebrating its 45th Anniversary in 2006. Six Flags, Inc. is a publicly-traded corporation headquartered in New York City.
BBHJ, GP is a partnership founded in 2001 by Tony Hawk, Jim Guerinot and Pat Hawk. Guided by Tony Hawk's creation and vision, they have produced the world's only action sports and music choreographed live-action touring event featuring the best skateboard, BMX and Moto-X athletes in the world and continue to expand the brand Boom Boom HuckJam.
SOURCE Six Flags, Inc.
Wendy Goldberg of Six Flags, Inc., +1-212-652-9393; or Sarah Hall **********************************************************************
Topic: Tony Hawk to bring his national "Boom Boom HuckJam" (Read 1955 times)