Great Adventure Outpost
Industry => Six Flags News => Topic started by: GADVwow on January 25, 2010, 08:34:07 PM
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From its new 16th-floor offices, Six Flags has an unobstructed view all the way up the whirlwind, roller-coaster ride of Park Avenue. The theme park behemoth, which has been having some great adventures of its own in bankruptcy court, signed a 10-year lease at 230 Park Avenue. The asking rent was about $50 a square foot, according to Crain's.
With parks from Kentucky to Dubai, the company may be signaling with its new headquarters a global expansion intended to save the flailing brand. After signing a financing agreement with a Bahrain-based investment bank, Six Flags recently announced plans to market its brand in China....
http://www.observer.com/2010/commercial-observer/six-flags%E2%80%99-roller-coaster-views-10-year-lease-monday%E2%80%99s-230-park (http://www.observer.com/2010/commercial-observer/six-flags%E2%80%99-roller-coaster-views-10-year-lease-monday%E2%80%99s-230-park)
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I guess that's cheaper than the Times Square location, while still being in a popular location, and appeases the shareholders who were critical of a cash strapped company taking up expensive rent. If so, sounds like a Win-Win-Win!
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They will get a lot of people in parks in China!