when i seen Schwarzkopf I got excited (no not in that way)
Six Flags and Schwarzkopf & Henkel Announce Multi-Brand Sponsorship for 2008
Thursday January 10, 9:00 am ET
Sponsorship includes hair styling brands such as got2b, L.A. Looks and Smooth 'N Shine
NEW YORK, Jan. 10 /PRNewswire-FirstCall/ -- Six Flags (NYSE: SIX - News) and Schwarzkopf & Henkel today announced a strategic partnership under which Schwarzkopf & Henkel brands will be official presenters of multiple Six Flags special events throughout the 2008 season.
The got2b trend styling brand will present the 2008 Starburst Thursday Night Summer Concert Series which will run in seven of the Six Flags parks including Six Flags America in Washington, DC; Six Flags Fiesta Texas in San Antonio, TX; Six Flags Great Adventure in Jackson, NJ; Six Flags New England in Agawam, MA; Six Flags Over Georgia in Atlanta, GA; Six Flags St. Louis and Six Flags Over Texas in Arlington.
"The Starburst Thursday Night Concert Series was a homerun for all parties last season -- featuring top name acts and playing in front of sold out audiences all summer long," said David McKillips, Six Flags vice president of corporate alliances." This series provides the perfect marketing vehicle for Henkel and great brand exposure to thousands of potential customers."
L.A. Looks absolute styling brand will present the Six Flags Festival Latino hosted at various Six Flags parks; and Smooth 'N Shine hair polishing brand will present WSBC's (World Street Ball Championships) regional and semi- finals and the championship game event at Six Flags America in Washington, D.C. In addition, Schwarzkopf & Henkel will present a number of other soon- to-be-announced events hosted at Six Flags throughout the season.
"We are excited about our partnership with Six Flags in 2008," said Kathy Alaama, vice president of marketing, Schwarzkopf & Henkel. "Through these highly-attended events and the various media assets that will be available to us, our product and message will be right in front of our direct target audience."
Topic: SIX & Schwarzkopf & Henkel Announce Multi-Brand Sponsorship for 2008 (Read 1186 times)