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(Fortune Small Business) -- "Is this a roller coaster?" asks the guy behind me.It's a reasonable question. In line for a ride called Revenge of the Mummy at Universal Studios Orlando, we're surrounded by the trappings of an Egyptian tomb and flanked by attendants dressed like members of a malevolent cult. Above our heads a bank of screens shows previous riders screaming in terror. The only indication that we are about to get on a roller coaster is a sign warning us that we will undergo "sudden and dramatic acceleration, tilting, dropping and backward motion."...